Summer Soul: Spring-Summer 2021 Color Forecast

If the uncertainties of the current world brought us into inspiring bold and brights, the color palette for Spring-Summer 2021 grounds us back by taking cues from the elements of the earth. This newly shaped quarantine culture put our lives on reset and forced us to rethink what is truly important amidst the chaos. We look to nature as our true source of inspiration for calming and positive vibes. As the initial drivers radically shift during our navigation through the crashing waves of the unsettling political climate and pandemic, these grounding, organic-inspired shades will help reflect what we look forward to in the new season.  

Desert Cactus

In the dry heat of the summer, the beautiful shades of desert cacti illuminate against the rocky terrains and swirling sands. Green is a consistently important color as it reminds us of nature, and with extended periods of isolation and social distancing, wildlife and the great outdoors will have a great impact on consumers in Spring-Summer 2021. Not only will it evoke a sense of adventure, but also the desire to bring nature closer to home. 

Grecian Sky

Nothing brings more hope and peace to mind than the color of a clear sunny sky and the sounds of crashing waves from the ocean. In comes the ever-dependable and versatile appeal of blue. Amidst the chaos and uncertainty of the current status of our world, using calming colors such as blue will be important to aid and enhance mental and physical wellbeing, as feeling safe and healthy becomes an integral part of our daily dialogue.

Magma Sienna

Colors that are bold and vibrant, but have grounded undertones such as Magma Sienna is important to consider as we plan for the “New Normal.” Evolving from the success of red, and more recently brown, this earthy sienna color is gaining traction across the industries of fashion, beauty, and lifestyle. This versatile tone lives across seasons, working perfectly for both Spring-Summer and Fall-Winter, and gives just enough “pop” even as an earthier tone. 

Honey Butter

Shades of yellow continue in popularity as they bring comfort, reassurance, and optimism for brighter days ahead. Our growing desire for nourishing and wholesome experiences drives us toward these softer, creamier shades that are the perfect balance between positive energy and gentle consciousness.