Summer Soul: Spring-Summer 2021 Color Forecast

If the uncertainties of the current world brought us into inspiring bold and brights, the color palette for Spring-Summer 2021 grounds us back by taking cues from the elements of the earth. This newly shaped quarantine culture put our lives on reset and forced us to rethink what is truly important amidst the chaos. We look to nature as our true source of inspiration for calming and positive vibes. As the initial drivers radically shift during our navigation through the crashing waves of the unsettling political climate and pandemic, these grounding, organic-inspired shades will help reflect what we look forward to in the new season.

IndustryGuest UserJuly 15, 2020spring summer 2021, spring-summer trends, spring 2021, Color Trends, Fashion ForecastComment

Calm Is The New Cool: The Importance Of Staying Calm In Times Of Chaos

IndustryGuest UserMay 22, 2020Mental Health Awareness Month, CalmComment

Bag Trends from the SS20 Fashion Runway Shows This Year

From New York to Paris, our team at Verge Creative Group kept a close eye on the runway shows this year to give you to best up-to-date ready-to-wear bags that have captured our attention, and we can see hitting the streets in the following year.

IndustryGuest UserOctober 1, 2019Trend Report, Handbag Trends, trendComment

Bag Expedition: Fall-Winter 2020 Material Trends

IndustryGuest UserAugust 21, 2019Trend Report, Material TrendsComment

Fresh Take: Spring-Summer 2020 Color Forecast

Unlike the hazy, laid-back hues of warm seasons past, the color palette for Spring-Summer 2020 demands our full physical participation. In art and society, theorizing and brainstorming have been moved aside in favor of mindfulness and conscious action, taking form in everything from personal wellness to activism and outreach. So too on the runways: Where in Spring-Summer 2019, the focus was on the ethereal and heavenly — think pearly, textured whites; high heaven blues and violets; and the lo-fi optimism of millennial pink — the upcoming summer season brings our sensibility back to earth, with vibrant, well-rounded organic-inspired shades that are both grounding and galvanizing. In the year of perfect vision, these four succulent shades will be the ones to sink your teeth into.

IndustryGuest UserJuly 10, 2019Color Trends, Trend Report, Color, Fashion, BeautyComment

Blue Jean Baby: A Mini Story

Denim goes with everything, it can be worn everywhere, and it looks good on everyone; that is a universal truth. But as accessories and handbags? With the world going into a more nostalgic route, it may be safe to say that wearing jeans just as pants is so last season.

Industry, LookbookGuest UserMarch 29, 2019denim, ministories Comment

The Rise of the Girls Clubs: Where Women Can Unapologetically Be Women

Today's modern businesswoman is no shrinking violet (or Vera or Velma or Virginia). She wants it all, and sees no reason why she shouldn't have it. Want to start the business of your dreams? Sure, why not! Want to indulge in a bold mani-pedi and a blowout to make you feel sassy and strong before that important meeting? Absolutely you do.

IndustryGuest UserMarch 15, 2019Womens Clubs, Womens History Month, Girls Club Comment

Sells Like Teen Spirit: The Power Of Nostalgia In Fashion

Anyone who has ever attempted a closet reboot knows mom’s time-tested fashion advice: “Keep it, it’ll be in style again in 20 years!” If there’s any constant in as mutable a world as fashion, it’s that trends get recycled. And if you’re lucky enough now to have a pair of the perfect vintage bellbottoms on hand, you can relate.

IndustryGuest UserAugust 17, 2018nostalgia, color block Comment

Home Is Where The Art Is: The Fashion Of Home Décor

More and more, we are seeing a crossover of fashion and beauty brands into the home décor and lifestyle sector. But in our current cultural climate, this hardly comes as a surprise. In a world where brands are no longer selling specific products as much as they are selling lifestyles — aspirational ones, at that — it only makes sense that more and more companies are capitalizing on this opportunity by tapping into the no-longer-dormant home goods market.

IndustryGuest UserJuly 17, 2018home decor, Private LabelComment

In Beauty, Truth: The Reimagination of Aesthetic

In a way, through its soaring price points and innate elitism, high fashion will always be exclusive. Yet, forces like the ongoing feminist revolution, moves to abolish gender altogether, the political climate, and the social media-inspired Age of Identity are all converging, reshaping our views of the new beauty from the prescriptive — think airbrushed, feminine, flawless — to the descriptive, with an emphasis on authenticity and personality. There is, simply put, a new definition of beauty.

IndustryGuest UserJune 15, 2018beautyComment

Only Love: Spring-Summer 2019 Color Forecast

When it comes to color, we've grown to accept a certain regular pattern from spring and summer: soft, dainty pastels for the former, and loud, juicy brights for the latter. Though these time-tested color trends aren't going anywhere anytime soon, the colors of note that are forecasted for SS19 include more surprising choices.

IndustryGuest UserMay 17, 2018Verge Creative GroupColor Trends, Fashion Forecast, ColorComment

Pot-À-Porter: The Rise Of Marijuana In Fashion & Beauty

With the new year comes new changes, and one of the hottest items on the docket is the push to universally legalize marijuana. No longer the stuff of low-brow stoner movies, cannabis is enjoying a cultural rebranding, going from burnout to bougie as taboos around weed evaporate and mainstream interest in grows.

IndustryGuest UserApril 17, 2018Verge Creative Groupmarijuana, weed, fashion, beauty, trendComment

Hold Steady: On The Verge Of The New Heritage Piece

Some bags are, as Vogue says, "future proof," with silhouettes that never go out of style, transcending time, place, and the trends of the moment. These designs are reimagined season after season in fresh takes with new materials. Many are associated with the houses that originated them: the Dior saddle bag, the Gucci crossbody, the Balenciaga weekender, the Chanel satchel.

IndustryGuest UserJanuary 17, 2018Verge Creative GroupHandbag Design, Private Label Comment

Please Touch: The Biggest Handbag Trends Of 2018

In the paraphrased words of German philosopher Friedrich Nietzsche, what does not kill us makes us stronger — but he forgot to mention that it also makes us softer. After an extraordinarily challenging year (socially, politically, environmentally, etc.) that has left many feeling emotionally drained, people are returning to their roots — a sentiment reflected in the handbags of the 2018 runways.

IndustryGuest UserDecember 8, 2017Handbag Trends, Verge Creative Group, #byvergeComment

American Cover Story: The 2017 CEW Newsmaker Forum + Camillo Pane

Recently, Verge Creative Group had the privilege of sponsoring the 2017 CEW Newsmaker Forum in New York City. Coty CEO Camillo Pane talked about recent changes at the company, the intersection between beauty and social responsibility, and what lies ahead for Coty and the beauty industry as a whole.

IndustryGuest UserNovember 9, 2017CEW, Coty, Camillo Pane Comment

Weekend Warriors: The It Bag of This (and Every) Season

Roomy, versatile, and infinitely customizable, weekender bags have skyrocketed to the top of current trend lists, having been seen in full swing (no pun intended) on the arms of everyone from models on runways to celebrities on sidewalks. Available in a seemingly endless variety of styles, designs, and fabrics, the weekender bag expertly walks the tightrope between functionality and fashion. Incorporating elements of duffel bags, backpacks, purses, and totes, the weekender bag is the ultimate multipurpose bag for the multitasker on the go – and it's clearly got some serious staying power as well.

On The Verge Of Eco-Chic: A Fashion-Forward Solution To Plastic Pollution

As climate change and environmental issues take center stage in politics and culture, it’s no surprise that eco-friendly fashion is growing in popularity. More and more designers are placing sustainability and environmentalism at the fore of their brands, from top tier fashion houses like the all-vegan Stella McCartney to up-and-coming, earth-conscious labels like Miakoda and Vaute Couture. Here at Verge, sustainability has long been one of our core values — so last year, when New York debated a state law that would implement a mandatory, five cent charge on plastic bags, we decided to do our part for the good of the planet (and our closets). Read more on www.vergecreativegroup.com

American Beauté: The Rise Of "Made In America"

American Beauté: The Rise of “Made In America.” Times change, and presidents come and go, but American-made goods are timeless and patriotic in all the right ways.

The Modern Minimalista: Less In The Time Of Excess

Minimalism is back as more than a passing fad: what once emerged every so often as a symbolic antidote to excess has become a cornerstone of cultural consciousness whose influence will be felt in fashion, art, and design for years to come.

Transformation Nation: The Biggest Handbag Trends of 2017

2017 is set to be an unpredictable year, and ripples of last year's cultural and political upheavals were felt in the fashion world as well. While iconic staples like saddle bags, blinged-out minaudières, and minimalist silhouettes showed no signs of departure, designers reflected transformative signs of the times with innovative structures, distorted sizes, nods to childhood nostalgia, surrealist imagery, and, of course, powerful messaging. These handbag trends are set to reign supreme this year.

IndustryGuest UserMarch 16, 2017Verge Creative GroupHandbag Trends Comment

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