Blue Jean Baby: A Mini Story

Verge Creative Group March 29, 2019

Denim goes with everything, it can be worn everywhere, and it looks good on everyone; that is a universal truth. But as accessories and handbags? With the world going into a more nostalgic route, it may be safe to say that wearing jeans just as pants is so last season. There are girls (and boys!) out there that want a softer touch to their everyday accessories, and sometimes a loud, hard case clutch or mini-bag just doesn’t make the cut. Take a look at our fresh, fun takes on denim as fashion forward handbags and accessories that we believe everyone can enjoy.

The Rise of the Girls Clubs: Where Women Can Unapologetically Be Women

Verge Creative Group March 15, 2019

Today's modern businesswoman is no shrinking violet (or Vera or Velma or Virginia). She wants it all, and sees no reason why she shouldn't have it. Want to start the business of your dreams? Sure, why not! Want to indulge in a bold mani-pedi and a blowout to make you feel sassy and strong before that important meeting? Absolutely you do.

Show Me What You’re Made Of: Top 2019 Handbag Trends

Verge Creative Group November 8, 2018

The 2019 runways were replete with our favorite tried-and true-handbag designs. Every year brings its own variation on minimalist satchels, logo-laden status symbols and no-muss no-fuss professional bags. However, the dispatch from next season’s forecast came from the front lines of form. Rather than focusing on superimposed detailing and decoration, the bags that traveled down the runways of Paris and New York fashion week reinvented our concepts of what a bag could be.

From familiar designs reimagined in surprising materials to innovative shapes cut to reflect our mutable modern sensibility, here are the top four handbag trends that will be turning heads well into 2019.

Witchy Women: Witchcraft, Fashion, And Feminism

Verge Creative Group October 24, 2018

Every Stevie Nicks fan knows all about the allure of the magical woman. From her iconic wild twirls to “Rhiannon,” a song about an old Welsh witch that entranced audiences across arenas worldwide, to — despite having had many lovers — defiantly remaining a successful single woman through her 70s and counting, the revival in the cult of Stevie speaks volumes about our current cultural values. In a political age that threatens to bring social progress back into medieval times, there has never been a more opportune moment for the celebration of female power.

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Spring-Summer 2019 Inspiration

Verge Creative Group September 28, 2018

Welcome to our Spring-Summer 2019 collection, aptly named “Untitled Poetry,” a homage to the love letters we often dream about sending. Borrowing from the poetry of Elizabeth Barrett Browning, this collection is fully romanticized with blush hues and metallics, holographics and pleats, anticipating the coming of next summer. Each to be worn with love, pleated drawstring backpacks, elevated belt bags, and sculptural bucket bags will be key to this season. We used this variety of textiles and trending silhouettes to create the perfect love story.

Browse Lookbook

Left: Color block pencil case dopp kit, Right: Geometric flat pouch

Sells Like Teen Spirit: The Power Of Nostalgia In Fashion

Verge Creative Group August 17, 2018

Anyone who has ever attempted a closet reboot knows mom’s time-tested fashion advice: “Keep it, it’ll be in style again in 20 years!” If there’s any constant in as mutable a world as fashion, it’s that trends get recycled. And if you’re lucky enough now to have a pair of the perfect vintage bellbottoms on hand, you can relate.

Home Is Where The Art Is: The Fashion Of Home Décor

Verge Creative Group July 17, 2018

More and more, we are seeing a crossover of fashion and beauty brands into the home décor and lifestyle sector. But in our current cultural climate, this hardly comes as a surprise. In a world where brands are no longer selling specific products as much as they are selling lifestyles — aspirational ones, at that — it only makes sense that more and more companies are capitalizing on this opportunity by tapping into the no-longer-dormant home goods market.

In Beauty, Truth: The Reimagination of Aesthetic

Verge Creative Group June 15, 2018

In a way, through its soaring price points and innate elitism, high fashion will always be exclusive. Yet, forces like the ongoing feminist revolution, moves to abolish gender altogether, the political climate, and the social media-inspired Age of Identity are all converging, reshaping our views of the new beauty from the prescriptive — think airbrushed, feminine, flawless — to the descriptive, with an emphasis on authenticity and personality. There is, simply put, a new definition of beauty.

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Only Love: Spring-Summer 2019 Color Forecast

Verge Creative Group May 17, 2018

When it comes to color, we've grown to accept a certain regular pattern from spring and summer: soft, dainty pastels for the former, and loud, juicy brights for the latter. Though these time-tested color trends aren't going anywhere anytime soon, the colors of note that are forecasted for SS19 include more surprising choices.

Pot-À-Porter: The Rise Of Marijuana In Fashion & Beauty

Verge Creative Group April 17, 2018

With the new year comes new changes, and one of the hottest items on the docket is the push to universally legalize marijuana. No longer the stuff of low-brow stoner movies, cannabis is enjoying a cultural rebranding, going from burnout to bougie as taboos around weed evaporate and mainstream interest in grows.

Sephora x James Goldcrown collab #byverge

Love Conquers All: Sephora X James Goldcrown

Verge Creative Group March 15, 2018

Since early on in its inception, street art has gone hand-in-hand with fashion. Keith Haring’s figures have influenced many fashion collections, and more recently, so have Banksy’s, popping up everywhere from couture to tattoos to t-shirts. From Jean Paul Gaultier’s frequent graffiti-inspired runway looks to Louis Vuitton’s 2013 collaboration with street artist EINE, the runway has been borrowing from the subway for as long as we can remember.

Clutch designed for Nautica by Verge Creative Group #byverge

Hold Steady: On The Verge Of The New Heritage Piece

Verge Creative Group January 17, 2018

Some bags are, as Vogue says, "future proof," with silhouettes that never go out of style, transcending time, place, and the trends of the moment. These designs are reimagined season after season in fresh takes with new materials. Many are associated with the houses that originated them: the Dior saddle bag, the Gucci crossbody, the Balenciaga weekender, the Chanel satchel.

Please Touch: The Biggest Handbag Trends Of 2018

Verge Creative Group December 8, 2017

In the paraphrased words of German philosopher Friedrich Nietzsche, what does not kill us makes us stronger — but he forgot to mention that it also makes us softer. After an extraordinarily challenging year (socially, politically, environmentally, etc.) that has left many feeling emotionally drained, people are returning to their roots — a sentiment reflected in the handbags of the 2018 runways.

Letter From Our Founder + CEO, Stephanie Cohen, About Our Recent Partnership With Dress For Success

Verge Creative Group November 17, 2017

As a company comprised of 90% women, Verge Creative Group is fully invested in women's professional growth and we believe that empowering women will lead to a better future. We wanted to find a way to reach even more women and that is when we discovered Dress for Success, an international non-profit organization that provides a network of professional support, access to business attire, and career development tools to help working women in need thrive. Our initial encounter with the team was both emotional and invigorating, we recognized immediately that we shared the same values and commitment to giving women the tools they need to feel confident and stand on their own.

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American Cover Story: The 2017 CEW Newsmaker Forum + Camillo Pane

Verge Creative Group November 9, 2017

Recently, Verge Creative Group had the privilege of sponsoring the 2017 CEW Newsmaker Forum in New York City. Coty CEO Camillo Pane talked about recent changes at the company, the intersection between beauty and social responsibility, and what lies ahead for Coty and the beauty industry as a whole.

Survival Backpack Designed By Verge Creative Group

Plan Z: Your Zombie Apocalypse Survival Guide

Verge Creative Group October 20, 2017

From 9/11 to Hurricane Sandy to the infamous blackout in 2003, we New Yorkers have experienced our fair share of disasters — and we're nothing if not resilient. But with the rise of global pandemics and dangerous diseases threatening public health, it's about time we asked the real question: can a zombie apocalypse be that far off?

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The Inspiration Behind Killer!

Verge Creative Group September 14, 2017

Constructed from a double-sided moto-metallic vegan leather, the SS’18 collection covers a range of silhouettes from slouchy to structured, itty-bitty to colossal. Add in reversible features, exaggerated bag tassels, killer guitar straps and you’ve got a series of change-ups tailored for that complex, layered and, often times, moody woman.

WEEKENDER BAG DESIGNED BY VERGE CREATIVE GROUP #BYVERGE

Weekend Warriors: The It Bag of This (and Every) Season

Verge Creative Group August 17, 2017

Roomy, versatile, and infinitely customizable, weekender bags have skyrocketed to the top of current trend lists, having been seen in full swing (no pun intended) on the arms of everyone from models on runways to celebrities on sidewalks. Available in a seemingly endless variety of styles, designs, and fabrics, the weekender bag expertly walks the tightrope between functionality and fashion. Incorporating elements of duffel bags, backpacks, purses, and totes, the weekender bag is the ultimate multipurpose bag for the multitasker on the go – and it's clearly got some serious staying power as well.

#ByVerge Reusable Tote Bags Designed By Verge Creative Group

On The Verge Of Eco-Chic: A Fashion-Forward Solution To Plastic Pollution

Verge Creative Group July 21, 2017

As climate change and environmental issues take center stage in politics and culture, it’s no surprise that eco-friendly fashion is growing in popularity. More and more designers are placing sustainability and environmentalism at the fore of their brands, from top tier fashion houses like the all-vegan Stella McCartney to up-and-coming, earth-conscious labels like Miakoda and Vaute Couture. Here at Verge, sustainability has long been one of our core values — so last year, when New York debated a state law that would implement a mandatory, five cent charge on plastic bags, we decided to do our part for the good of the planet (and our closets). Read more on www.vergecreativegroup.com

Sephora Collection x Clare V Agnes Clutch created by Verge Creative Group

American Beauté: The Rise Of "Made In America"

Verge Creative Group June 23, 2017

American Beauté: The Rise of “Made In America.” Times change, and presidents come and go, but American-made goods are timeless and patriotic in all the right ways.

Verge Creative Group - NYC Based Product Development Agency

NYC Based Product Development Agency