Summer Soul: Spring-Summer 2021 Color Forecast

If the uncertainties of the current world brought us into inspiring bold and brights, the color palette for Spring-Summer 2021 grounds us back by taking cues from the elements of the earth. This newly shaped quarantine culture put our lives on reset and forced us to rethink what is truly important amidst the chaos. We look to nature as our true source of inspiration for calming and positive vibes. As the initial drivers radically shift during our navigation through the crashing waves of the unsettling political climate and pandemic, these grounding, organic-inspired shades will help reflect what we look forward to in the new season.

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Calm Is The New Cool: The Importance Of Staying Calm In Times Of Chaos
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Our Lens of the Future - 2020
Bag Trends from the SS20 Fashion Runway Shows This Year

From New York to Paris, our team at Verge Creative Group kept a close eye on the runway shows this year to give you to best up-to-date ready-to-wear bags that have captured our attention, and we can see hitting the streets in the following year.

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Bag Expedition: Fall-Winter 2020 Material Trends
Bold & Bright: A Mini Story

Electric colors bold and bright have made its way into this summer’s hottest trend to wear and accessorize. Daring pieces like these are fun statements that you can add to your wardrobe and is a fun piece to gift to your fashionistas. Check out our latest collection of outstanding neon pieces from crossbody bags, clutches, pouches and tote bags.

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Fresh Take: Spring-Summer 2020 Color Forecast

Unlike the hazy, laid-back hues of warm seasons past, the color palette for Spring-Summer 2020 demands our full physical participation. In art and society, theorizing and brainstorming have been moved aside in favor of mindfulness and conscious action, taking form in everything from personal wellness to activism and outreach. So too on the runways: Where in Spring-Summer 2019, the focus was on the ethereal and heavenly — think pearly, textured whites; high heaven blues and violets; and the lo-fi optimism of millennial pink — the upcoming summer season brings our sensibility back to earth, with vibrant, well-rounded organic-inspired shades that are both grounding and galvanizing. In the year of perfect vision, these four succulent shades will be the ones to sink your teeth into.

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Blue Jean Baby: A Mini Story

Denim goes with everything, it can be worn everywhere, and it looks good on everyone; that is a universal truth. But as accessories and handbags? With the world going into a more nostalgic route, it may be safe to say that wearing jeans just as pants is so last season.

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The Rise of the Girls Clubs: Where Women Can Unapologetically Be Women

Today's modern businesswoman is no shrinking violet (or Vera or Velma or Virginia). She wants it all, and sees no reason why she shouldn't have it. Want to start the business of your dreams? Sure, why not! Want to indulge in a bold mani-pedi and a blowout to make you feel sassy and strong before that important meeting? Absolutely you do.

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Show Me What You’re Made Of: Top 2019 Handbag Trends

The 2019 runways were replete with our favorite tried-and true-handbag designs. Every year brings its own variation on minimalist satchels, logo-laden status symbols and no-muss no-fuss professional bags. However, the dispatch from next season’s forecast came from the front lines of form. From familiar designs reimagined in surprising materials to innovative shapes cut to reflect our mutable modern sensibility, here are the top four handbag trends that will be turning heads.

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Witchy Women: Witchcraft, Fashion, And Feminism

Every Stevie Nicks fan knows all about the allure of the magical woman. From her iconic wild twirls to “Rhiannon,” a song about an old Welsh witch that entranced audiences across arenas worldwide, to — despite having had many lovers — defiantly remaining a successful single woman through her 70s and counting, the revival in the cult of Stevie speaks volumes about our current cultural values. In a political age that threatens to bring social progress back into medieval times, there has never been a more opportune moment for the celebration of female power. 

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Spring-Summer 2019 Inspiration

Check out the inspiration behind our Spring-Summer 2019 collection, aptly named “Untitled Poetry,” a homage to the love letters we often dream about sending. Borrowing from the poetry of Elizabeth Barrett Browning, this collection is fully romanticized with blush hues and metallics, holographics and pleats, anticipating the coming of next summer.

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Sells Like Teen Spirit: The Power Of Nostalgia In Fashion

Anyone who has ever attempted a closet reboot knows mom’s time-tested fashion advice: “Keep it, it’ll be in style again in 20 years!” If there’s any constant in as mutable a world as fashion, it’s that trends get recycled. And if you’re lucky enough now to have a pair of the perfect vintage bellbottoms on hand, you can relate.

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Home Is Where The Art Is: The Fashion Of Home Décor

More and more, we are seeing a crossover of fashion and beauty brands into the home décor and lifestyle sector. But in our current cultural climate, this hardly comes as a surprise. In a world where brands are no longer selling specific products as much as they are selling lifestyles — aspirational ones, at that — it only makes sense that more and more companies are capitalizing on this opportunity by tapping into the no-longer-dormant home goods market.

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In Beauty, Truth: The Reimagination of Aesthetic

In a way, through its soaring price points and innate elitism, high fashion will always be exclusive. Yet, forces like the ongoing feminist revolution, moves to abolish gender altogether, the political climate, and the social media-inspired Age of Identity are all converging, reshaping our views of the new beauty from the prescriptive — think airbrushed, feminine, flawless — to the descriptive, with an emphasis on authenticity and personality. There is, simply put, a new definition of beauty.

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Only Love: Spring-Summer 2019 Color Forecast

When it comes to color, we've grown to accept a certain regular pattern from spring and summer: soft, dainty pastels for the former, and loud, juicy brights for the latter. Though these time-tested color trends aren't going anywhere anytime soon, the colors of note that are forecasted for SS19 include more surprising choices.

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Pot-À-Porter: The Rise Of Marijuana In Fashion & Beauty

With the new year comes new changes, and one of the hottest items on the docket is the push to universally legalize marijuana. No longer the stuff of low-brow stoner movies, cannabis is enjoying a cultural rebranding, going from burnout to bougie as taboos around weed evaporate and mainstream interest in grows.

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Love Conquers All: Sephora X James Goldcrown

Since early on in its inception, street art has gone hand-in-hand with fashion. Keith Haring’s figures have influenced many fashion collections, and more recently, so have Banksy’s, popping up everywhere from couture to tattoos to t-shirts. From Jean Paul Gaultier’s frequent graffiti-inspired runway looks to Louis Vuitton’s 2013 collaboration with street artist EINE, the runway has been borrowing from the subway for as long as we can remember.

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Hold Steady: On The Verge Of The New Heritage Piece

Some bags are, as Vogue says, "future proof," with silhouettes that never go out of style, transcending time, place, and the trends of the moment. These designs are reimagined season after season in fresh takes with new materials. Many are associated with the houses that originated them: the Dior saddle bag, the Gucci crossbody, the Balenciaga weekender, the Chanel satchel. 

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